AUTOMOTIVE
Data-driven insights to drive purchase decision
Consumers do extensive research before making a vehicle purchase decision, making auto one of the most active topics on the Internet. Use deep learning analysis to get actionable insights through in-depth analysis of consumers, owners and intenders when they are really engaged in discussions about your product.
AUTOMOTIVE
Data-driven insights to drive purchase decision
Consumers do extensive research before making a vehicle purchase decision, making auto one of the most active topics on the Internet. Use deep learning analysis to get actionable insights through in-depth analysis of consumers, owners and intenders when they are really engaged in discussions about your product.
Solve your challenges
We’ve worked across more than 100 global nameplates spanning SUVs, trucks, and sedans, covering hybrid, electric, and ICE powertrains
We will track your brand equity in the competitive landscape to drive brand preference, and deliver leading indicators to market performance
Brand Health
We will define distinct consumer segments for a category or nameplate and recommend a communication strategy for each persona
Segmentation
We will track your integrated campaigns and provide actionable insights for real-time optimization
Campaign Impact
We will uncover the consumer perception of the OEM brand based on their experience with the dealership
Dealership Experience
We will extract actionable insights to inform and accelerate product innovation for new car models
Product Innovation
Solve your challenges
We’ve worked across more than 100 global nameplates spanning SUVs, trucks, and sedans, covering hybrid, electric, and ICE powertrains
We will track your brand equity in the competitive landscape to drive brand preference, and deliver leading indicators to market performance
Brand Health
We will define distinct consumer segments for a category or nameplate and recommend a communication strategy for each persona
Segmentation
We will track your integrated campaigns and provide actionable insights for real-time optimization
Campaign Impact
We will uncover the consumer perception of the OEM brand based on their experience with the dealership
Dealership Experience
We will extract actionable insights to inform and accelerate product innovation for new car models
Product Innovation
HOW WE'RE
DIFFERENT
01
Unlock Omni-Source Intelligence
Seamlessly integrate your first‑party and second‑party data with extensive third‑party sources including millions of forums, message boards, review sites, chat rooms, and social platforms, and advanced cognitive intent data to deliver precise, actionable insights
02
Focus on your customers
Separate owners and intenders from aspirants and enthusiasts to get insights from your target segments
03
Discover insights in real-time
Leverage fine‑tuned foundational models purpose‑built for the automotive category and sub‑segments to decode consumer perception and deliver fast, actionable insights
HOW WE'RE
DIFFERENT
01
Unlock Omni-Source Intelligence
Seamlessly integrate your first‑party and second‑party data with extensive third‑party sources including millions of forums, message boards, review sites, chat rooms, and social platforms, and advanced cognitive intent data to deliver precise, actionable insights
02
Focus on your customers
Separate owners and intenders from aspirants and enthusiasts to get insights from your target segments
03
Discover insights in real-time
Leverage fine‑tuned foundational models purpose‑built for the automotive category and sub‑segments to decode consumer perception and deliver fast, actionable insights
See real results
Actionable recommendation to improve the test drive experience for a newly launched nameplate resulted in a 50% increase in sales vs. previous quarter
Learn More
Business Challenge: For a newly launched nameplate, the client wanted to get specific and actionable feedback that could help fuel test drives and purchase.
Business Result: Campaign tracking study across various touch points revealed that while the launch campaign was successful in generating positive consideration among target consumers, delayed response to test drive enquiries and disappointing dealership experience during test drives were the primary issues deterring consumers at the point of sale and undermining their confidence in the company’s service commitment. The action plan to fix test drive experience resulted in a 50% increase in sales vs. previous quarter.
Refined the “Green” segment for an alternate fuel vehicle as Rational Environmentalists – consumers who would go an extra mile for an energy efficient car if they didn’t have to compromise significantly on features like performance and design
Learn More
Business Challenge: An alternate fuel vehicle manufacturer wanted to identify the core target segments for their nameplate. Client’s hypothesis was that there would be strong appeal for this product in the “green” consumer segment. MavenMagnet was tasked with validating this hypothesis and refining the persona definition.
Business Result: Segmentation study identified three distinct segments, one of them being “rational environmentalist”. Based on study recommendation, the client developed a communication strategy for the rational environmentalist segment balancing the green messaging with performance, design and tech features of the car. This helped improve the consideration and purchase metrics considerably among the broader segment.
See real results
Actionable recommendation to improve the test drive experience for a newly launched nameplate resulted in a 50% increase in sales vs. previous quarter
Learn More
Business Challenge: For a newly launched nameplate, the client wanted to get specific and actionable feedback that could help fuel test drives and purchase.
Business Result: Campaign tracking study across various touch points revealed that while the launch campaign was successful in generating positive consideration among target consumers, delayed response to test drive enquiries and disappointing dealership experience during test drives were the primary issues deterring consumers at the point of sale and undermining their confidence in the company’s service commitment. The action plan to fix test drive experience resulted in a 50% increase in sales vs. previous quarter.
Refined the “Green” segment for an alternate fuel vehicle as Rational Environmentalists – consumers who would go an extra mile for an energy efficient car if they didn’t have to compromise significantly on features like performance and design
Learn More
Business Challenge: An alternate fuel vehicle manufacturer wanted to identify the core target segments for their nameplate. Client’s hypothesis was that there would be strong appeal for this product in the “green” consumer segment. MavenMagnet was tasked with validating this hypothesis and refining the persona definition.
Business Result: Segmentation study identified three distinct segments, one of them being “rational environmentalist”. Based on study recommendation, the client developed a communication strategy for the rational environmentalist segment balancing the green messaging with performance, design and tech features of the car. This helped improve the consideration and purchase metrics considerably among the broader segment.
Turn your data into decisions that move your business forward.
Discover what MavenMagnet can unlock for your organization.
Turn your data into decisions that move your business forward.
Discover what MavenMagnet can unlock for your organization.
