HEALTHCARE
Actionable insights to drive engagement with patients, caregivers and healthcare practitioners
Disease-specific forums and groups provide patients and caregivers a virtual support system to share their experiences. Exclusive forums for HCPs enable physicians and surgeons to engage and have rich discussions with their peers. Use data analytics to uncover issues and opportunities, and do it in a fast, cost-effective way.
HEALTHCARE
Actionable insights to drive engagement with patients, caregivers and healthcare practitioners
Disease-specific forums and groups provide patients and caregivers a virtual support system to share their experiences. Exclusive forums for HCPs enable physicians and surgeons to engage and have rich discussions with their peers. Use data analytics to uncover issues and opportunities, and do it in a fast, cost-effective way.
Solve your challenges
We’ve helped clients worldwide understand their most critical target segments while consistently upholding the highest standards of privacy and data governance
We will map patient journey to understand their experience at every stage of the patient lifecycle
Patient Journey
We will develop an engagement strategy for patients / caregivers to improve compliance & clinical outcomes
Patient Engagement
We will track your brand equity in competitive landscape among your target segments to drive brand preference, and deliver leading indicators to market performance
Brand Health
We will understand the impact of a clinical state on quality of life of patients and caregivers
Innovation
We will analyze the reputation of your company and help you manage crisis situations like recalls
Reputation Analysis
Solve your challenges
We’ve helped clients worldwide understand their most critical target segments while consistently upholding the highest standards of privacy and data governance
We will map patient journey to understand their experience at every stage of the patient lifecycle
Patient Journey
We will develop an engagement strategy for patients / caregivers to improve compliance & clinical outcomes
Patient Engagement
We will track your brand equity in competitive landscape among your target segments to drive brand preference, and deliver leading indicators to market performance
Brand Health
We will understand the impact of a clinical state on quality of life of patients and caregivers
Innovation
We will analyze the reputation of your company and help you manage crisis situations like recalls
Reputation Analysis
HOW WE'RE
DIFFERENT
01
Uphold privacy and compliance
Conduct studies to learn from your target segments including patients, caregivers and healthcare practitioners while adhering to strict compliance and privacy standards
02
Tap into specific data channels
Go broad and deep to cover platforms where the target segments engage, and seamlessly integrate proprietary client data and advanced cognitive intent data to deliver actionable insights
03
Discover actionable insights
Leverage fine‑tuned foundational models purpose‑built for the healthcare category and sub‑segments to decode consumer perception and deliver fast, actionable insights
HOW WE'RE
DIFFERENT
01
Uphold privacy and compliance
Conduct studies to learn from your target segments including patients, caregivers and healthcare practitioners while adhering to strict compliance and privacy standards
02
Tap into specific data channels
Go broad and deep to cover platforms where the target segments engage, and seamlessly integrate proprietary client data and advanced cognitive intent data to deliver actionable insights
03
Discover actionable insights
Leverage fine‑tuned foundational models purpose‑built for the healthcare category and sub‑segments to decode consumer perception and deliver fast, actionable insights
See real results
Competitive analysis of a glucose meter brand uncovered a misconception about the blood sample size requirement, and packaging changes to ease patient concerns
Learn More
Business Challenge: With new brands entering the market with cloned product offerings, lack of product differentiation was posing a threat to a leading glucose meter brand.
Business Result: Brand health study conducted to understand the need gaps among the diabetic patients around the usage of existing glucose meters discovered a misconception about the blood sample size required by our client’s product. The brand addressed this with an aggressive campaign and expert engagement to bust the misconception. The study also identified packaging as a need gap. The brand used our recommendation to offer a flat compact strip container to address patient's need to make the product travel-friendly.
In order to rebuild corporate brand image following a product recall, the study identified the most impactful activities positively impacting the corporate brand image ranging from educational communication about the product to CSR efforts to support the community impacted by the recall
Learn More
Business Challenge: A global healthcare conglomerate operational in medical devices, pharmaceuticals, and consumer products industries wanted to determine the impact of a product recall on the overall corporate image among key stakeholders. The company wanted to track and identify initiatives positively impacting corporate image post-crisis.
Business Result: Periodic tracking study identified the most impactful activities impacting the corporate brand image ranging from educational communication about the product to CSR efforts to support the community impacted by the recall. The study also revealed the shift in perception and top reasons leading to the shift to help the company redistribute their efforts to help customers and rebuild their corporate image.
See real results
Competitive analysis of a glucose meter brand uncovered a misconception about the blood sample size requirement, and packaging changes to ease patient concerns
Learn More
Business Challenge: With new brands entering the market with cloned product offerings, lack of product differentiation was posing a threat to a leading glucose meter brand.
Business Result: Brand health study conducted to understand the need gaps among the diabetic patients around the usage of existing glucose meters discovered a misconception about the blood sample size required by our client’s product. The brand addressed this with an aggressive campaign and expert engagement to bust the misconception. The study also identified packaging as a need gap. The brand used our recommendation to offer a flat compact strip container to address patient's need to make the product travel-friendly.
In order to rebuild corporate brand image following a product recall, the study identified the most impactful activities positively impacting the corporate brand image ranging from educational communication about the product to CSR efforts to support the community impacted by the recall
Learn More
Business Challenge: A global healthcare conglomerate operational in medical devices, pharmaceuticals, and consumer products industries wanted to determine the impact of a product recall on the overall corporate image among key stakeholders. The company wanted to track and identify initiatives positively impacting corporate image post-crisis.
Business Result: Periodic tracking study identified the most impactful activities impacting the corporate brand image ranging from educational communication about the product to CSR efforts to support the community impacted by the recall. The study also revealed the shift in perception and top reasons leading to the shift to help the company redistribute their efforts to help customers and rebuild their corporate image.
Turn your data into decisions that move your business forward.
Discover what MavenMagnet can unlock for your organization.
Turn your data into decisions that move your business forward.
Discover what MavenMagnet can unlock for your organization.
