CONSUMER GOODS
Actionable insights to drive brand preference and sales
The digital web plays a critical role in helping consumers make purchase decisions. Consumers ask questions, share reviews and experiences, and have discussions about products across categories. Tap into millions of datapoints tracking the digital footprint of your consumers to drive brand preference.
CONSUMER GOODS
Actionable insights to drive brand preference and sales
The digital web plays a critical role in helping consumers make purchase decisions. Consumers ask questions, share reviews and experiences, and have discussions about products across categories. Tap into millions of datapoints tracking the digital footprint of your consumers to drive brand preference.
Solve your challenges
We’ve analyzed dozens of distinct consumer segments and micro‑segments, extracting precise behavioral signals that enable highly targeted, actionable recommendations
We will track your brand equity in competitive landscape to drive brand preference, and deliver leading indicators to market performance
Brand Health
We will define distinct consumer segments for your product and recommend communication strategy for each persona
Segmentation
We will track your integrated campaigns and provide actionable insights for real-time optimization
Campaign Impact
We will develop strategy to improve your product rating on review and rating sites including e-commerce channels
Product Rating
We will help you stay relevant to your consumers by driving product innovation
Product Innovation
Solve your challenges
We’ve analyzed dozens of distinct consumer segments and micro‑segments, extracting precise behavioral signals that enable highly targeted, actionable recommendations
We will track your brand equity in competitive landscape to drive brand preference, and deliver leading indicators to market performance
Brand Health
We will define distinct consumer segments for your product and recommend communication strategy for each persona
Segmentation
We will track your integrated campaigns and provide actionable insights for real-time optimization
Campaign Impact
We will develop strategy to improve your product rating on review and rating sites including e-commerce channels
Product Rating
We will help you stay relevant to your consumers by driving product innovation
Product Innovation
HOW WE'RE
DIFFERENT
01
Unlock Omni-Source Intelligence
Seamlessly integrate your first‑party and second‑party data with extensive third‑party sources including millions of forums, message boards, review sites, chat rooms, and social platforms, and advanced cognitive intent data to deliver precise, actionable insights
02
Cover text, images, audio and video
Capture consumer-generated content in all formats to extract rich insights
03
Discover insights in real-time
Leverage fine‑tuned foundational models purpose‑built for the consumer goods category and sub‑segments to decode consumer perception and deliver fast, actionable insights
HOW WE'RE
DIFFERENT
01
Unlock Omni-Source Intelligence
Seamlessly integrate your first‑party and second‑party data with extensive third‑party sources including millions of forums, message boards, review sites, chat rooms, and social platforms, and advanced cognitive intent data to deliver precise, actionable insights
02
Cover text, images, audio and video
Capture consumer-generated content in all formats to extract rich insights
03
Discover insights in real-time
Leverage fine‑tuned foundational models purpose‑built for the consumer goods category and sub‑segments to decode consumer perception and deliver fast, actionable insights
See real results
Competitive perceptual mapping identified "healthy skin" as an untapped market opportunity, enabling a global skincare brand to establish a dominant local positioning aligned with its global mandate
Learn More
Business Challenge: A global premium skin care brand wanted to develop a distinct market positioning that was relevant for the local market while being in line with the global brand mandate.
Business Result: Competitive perceptual mapping revealed that Healthy Skin was an unexplored insight space that was growing in importance quarter-over-quarter, and an area where the brand was stronger than its competitors. Since healthy skin had a strong connection to the company’s owned imagery of being an expert in skin care, we recommended weaving in the healthy skin message in their positioning strategy. This helped the brand own healthy skin positioning.
Star Rating Booster revealed consumer ingredient misconceptions, leading to updated packaging and product descriptions that helped a global baby food brand increase its e-commerce rating from 3.76 to 4.10 within one year
Learn More
Business Challenge: A global baby food brand assigned us the task of developing a strategy to improve the product rating of the brand on e-commerce and ratings & review platforms.
Business Result: Product Rating Optimization study revealed that Ingredients was a key pain point that was pulling the product rating down. It was found that misconception of high sugar levels and absence of ARA/DHA in the food were driving the negativity. We recommended that the client should address the misconception by modifying product packaging and clarifying the misconception in product description. This action plan helped increase the star rating for the brand by 0.34 from 3.76 to 4.10 within one year.
See real results
Competitive perceptual mapping identified "healthy skin" as an untapped market opportunity, enabling a global skincare brand to establish a dominant local positioning aligned with its global mandate
Learn More
Business Challenge: A global premium skin care brand wanted to develop a distinct market positioning that was relevant for the local market while being in line with the global brand mandate.
Business Result: Competitive perceptual mapping revealed that Healthy Skin was an unexplored insight space that was growing in importance quarter-over-quarter, and an area where the brand was stronger than its competitors. Since healthy skin had a strong connection to the company’s owned imagery of being an expert in skin care, we recommended weaving in the healthy skin message in their positioning strategy. This helped the brand own healthy skin positioning.
Star Rating Booster revealed consumer ingredient misconceptions, leading to updated packaging and product descriptions that helped a global baby food brand increase its e-commerce rating from 3.76 to 4.10 within one year
Learn More
Business Challenge: A global baby food brand assigned us the task of developing a strategy to improve the product rating of the brand on e-commerce and ratings & review platforms.
Business Result: Product Rating Optimization study revealed that Ingredients was a key pain point that was pulling the product rating down. It was found that misconception of high sugar levels and absence of ARA/DHA in the food were driving the negativity. We recommended that the client should address the misconception by modifying product packaging and clarifying the misconception in product description. This action plan helped increase the star rating for the brand by 0.34 from 3.76 to 4.10 within one year.
Turn your data into decisions that move your business forward.
Discover what MavenMagnet can unlock for your organization.
Turn your data into decisions that move your business forward.
Discover what MavenMagnet can unlock for your organization.
