TECH & TELECOM
Data-driven insights to drive purchase decision
Lifecycles of technology products have shrunk down to months. Innovation plays a critical role in everything from product development to pricing to retaining customers. Tap into millions of datapoints tracking the digital footprint of your consumers in real-time and drive brand preference.
TECH & TELECOM
Data-driven insights to drive purchase decision
Lifecycles of technology products have shrunk down to months. Innovation plays a critical role in everything from product development to pricing to retaining customers. Tap into millions of datapoints tracking the digital footprint of your consumers in real-time and drive brand preference.
Solve your challenges
We’ve delivered real‑time, actionable insights across dozens of products and services, from hyper‑targeted audiences to mass‑market campaigns, with measurable impact
We will extract actionable insights for innovation in the next generation of your product
Product Innovation
We will track your brand to identify blind spots, capitalize on brand strengths, and deliver leading indicators to market performance
Brand Health
We will track consumers switching to and from your brands to provide actionable insights for customer acquisition and retention
Switchers Analysis
We will track your integrated campaigns and provide actionable insights for real-time optimization
Campaign Impact
We will define distinct consumer segments for a brand or product and recommend communication strategy for each persona
Segmentation
Solve your challenges
We’ve delivered real‑time, actionable insights across dozens of products and services, from hyper‑targeted audiences to mass‑market campaigns, with measurable impact
We will extract actionable insights for innovation in the next generation of your product
Product Innovation
We will track your brand to identify blind spots, capitalize on brand strengths, and deliver leading indicators to market performance
Brand Health
We will track consumers switching to and from your brands to provide actionable insights for customer acquisition and retention
Switchers Analysis
We will track your integrated campaigns and provide actionable insights for real-time optimization
Campaign Impact
We will define distinct consumer segments for a brand or product and recommend communication strategy for each persona
Segmentation
HOW WE'RE
DIFFERENT
01
Unlock Omni-Source Intelligence
Seamlessly integrate your first‑party and second‑party data with extensive third‑party sources including millions of forums, message boards, review sites, chat rooms, and social platforms, and advanced cognitive intent data to deliver precise, actionable insights
02
Discover insights in real-time
Leverage fine‑tuned foundational models purpose‑built for the tech category and sub‑segments to decode consumer perception and deliver fast, actionable insights
03
Cover text, images, audio and video
Capture consumer generated content in all formats to extract rich insights
HOW WE'RE
DIFFERENT
01
Unlock Omni-Source Intelligence
Seamlessly integrate your first‑party and second‑party data with extensive third‑party sources including millions of forums, message boards, review sites, chat rooms, and social platforms, and advanced cognitive intent data to deliver precise, actionable insights
02
Discover insights in real-time
Leverage fine‑tuned foundational models purpose‑built for the tech category and sub‑segments to decode consumer perception and deliver fast, actionable insights
03
Cover text, images, audio and video
Capture consumer generated content in all formats to extract rich insights
See real results
Competitive benchmarking study identified key SME buying preferences to replace 60% more expensive rebates with extended warranty offers, optimizing margins and accelerating high-end PC adoption
Learn More
Business Challenge: A multinational manufacturer of personal computers wanted to develop a distinct market positioning for high-end PCs among Small and Mid-Size Enterprises.
Business Result: The study identified a major tactical promotion issue for the brand. To respond to declining sales, our client instituted a costly promotional offer in form of a large rebate. We discovered that SMEs strongly preferred (estimated value) a warranty extension vs. the rebate despite actual cost to the manufacturer for the rebate was 60% higher than actual cost of the extended warranty. Our client switched their promotion strategy to offer an enhanced warranty and dropped the rebate offer. Reports from sales force, and orders, showed a significant increase in volume attributable to the shift in promotion strategy.
Competitive perceptual mapping identified "audio expertise" as a key differentiator, enabling a global audio brand to establish a distinct, market-leading positioning for its new wireless speaker line
Learn More
Business Challenge: A multinational manufacturer of audio equipment wanted to develop a distinct market positioning for wireless speakers. Wireless speakers were the latest addition to the company’s audio equipment portfolio which included headphones and professional custom-made earphones.
Business Result: Competitive perceptual mapping revealed that while audio quality, convenience and price are table stakes in the category. Expertise was a key driver and an area where the brand was stronger than its competitors. Expertise also had a strong alignment with the company’s image of being an audio equipment manufacturer for musicians. Leveraging the study insights, the company positioned the brand on expertise for wireless speakers and owned the insight space in the category.
See real results
Competitive benchmarking study identified key SME buying preferences to replace 60% more expensive rebates with extended warranty offers, optimizing margins and accelerating high-end PC adoption
Learn More
Business Challenge: A multinational manufacturer of personal computers wanted to develop a distinct market positioning for high-end PCs among Small and Mid-Size Enterprises.
Business Result: The study identified a major tactical promotion issue for the brand. To respond to declining sales, our client instituted a costly promotional offer in form of a large rebate. We discovered that SMEs strongly preferred (estimated value) a warranty extension vs. the rebate despite actual cost to the manufacturer for the rebate was 60% higher than actual cost of the extended warranty. Our client switched their promotion strategy to offer an enhanced warranty and dropped the rebate offer. Reports from sales force, and orders, showed a significant increase in volume attributable to the shift in promotion strategy.
Competitive perceptual mapping identified "audio expertise" as a key differentiator, enabling a global audio brand to establish a distinct, market-leading positioning for its new wireless speaker line
Learn More
Business Challenge: A multinational manufacturer of audio equipment wanted to develop a distinct market positioning for wireless speakers. Wireless speakers were the latest addition to the company’s audio equipment portfolio which included headphones and professional custom-made earphones.
Business Result: Competitive perceptual mapping revealed that while audio quality, convenience and price are table stakes in the category. Expertise was a key driver and an area where the brand was stronger than its competitors. Expertise also had a strong alignment with the company’s image of being an audio equipment manufacturer for musicians. Leveraging the study insights, the company positioned the brand on expertise for wireless speakers and owned the insight space in the category.
Turn your data into decisions that move your business forward.
Discover what MavenMagnet can unlock for your organization.
Turn your data into decisions that move your business forward.
Discover what MavenMagnet can unlock for your organization.
